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Research papers

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research
Authors: John Bermingham, Klaus Liepelt
June 15, 1982
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Citation

Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services


Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/short-term-diaries